Why invest in Personal Branding Photography?

I know that we all have cameras on our phones and it's so easy to snap quick photos, but why would you spend your time doing all of the below when you can hire a professional with the gear and software that turn out gorgeous images, that you don't have to think about?!
finding the perfect lighting
setting up your smart phone
preparing your product
arranging the scene
sorting out the self timer
snapping dozens of images
choosing & editing your favorites
getting them web-ready
AND getting yourself ready!
