Include People in your Brand photos to Boost Engagement!
Having photos of folks engaging with your product or service helps boost your engagement!
Beautiful images of you and your product are really useful for building trust within your audience, and with more dedicated eyes and focus on your brand and product, the more growth potential you have. I’m not throwing out the cure for a sales rut, saying that nice brand photos will solve all your problems, but they will freshen up your sites, and boost your confidence in your business.
We know that better images will boost your business, and that there are a number of types of photos that can be styled within your photography session. Now with all that said, I want to quickly highlight the importance of creating what I call “the human factor” in brand and content photography.
Including your gorgeous self in your brand photos is so important in order to boost trust in your business, ultimately leading to more sales and even referrals. Another powerful tool is including other people (or you incognito) in photographs that advertise your event, product, service, etc!
It’s no secret that humans are curious cats with wild imaginations and overactive brains and that we all love gorgeous imagery. What I know to be true from personal experience, is that photos that include a person (or even just part of them), generally have better engagement than ones that just show a scene or product.
So what am I actually saying? Add people. Hands, feet, backs of heads, some sort of human piece. Adding life and lifestyle-type images to your marketing library is key to stirring up the FOMO and having people imagining your products in THEIR hands, or THEIR plates full of your gorgeous food.
That person can even be secretly you! Or your partner. Or you can even hire models to represent your target market.
To be clear, I’m not in any way knocking photos that feature just products. Those are super important as well. I am, however, pointing out the importance of including people as well in your photos to have a diverse range of images that can be used in all types of situations!
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