Liverpool Brand Photographer with Plant-Based App Creator
Brand shoot spotlight on Plant Based Directory Founder, Rayner Croft.
I couldn't even tell you how Rayner and I met but when you're a part of the vegan community, it can be quite easy to know someone who knows someone. Whatever the path toward our friendship, I'm so grateful to have met such a passionate, driven trailblazer with a mission to change the world, one plant based business at a time.
Rayner's fuel behind developing Plant Based Directory is to make veganism easy and accessible to all in order to save the lives of animals:
"We hold no judgment and support everyone at every stage of their journey which is why we opted for the name 'Plant Based Directory' over 'Vegan Directory' to ensure people felt that they could be a part of our community without feeling the pressure to go 100% vegan overnight. I am also a huge advocate for the animals of this world and I am determined to leave our planet a much more peaceful and kinder one at that. I am vegan for the animals first and foremost and like to think of myself as a voice for the voiceless."
With the goal of being the No.1 Vegan app in the world, we set out to create a gallery of images that showed what it's like to get onboarded, what the listings on the app look like for the businesses who join, and what it's like to forge a relationship with Rayner, who's a proud Liverpudlian. Although we didn't get a chance this time to bring her beloved cockapoo, Willow, we did manage to get loads of gorgeous shots with the beautiful rescued animals at White Gate Animal Sanctuary to complete our busy day of running around the city.
Have a scroll through to see how we brought Rayner's vegan brand shoot to life!
If you or anyone you know would like easy access to loads of plant based businesses, you can find more information about Rayner and Plant Based Directory here:
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Please forgive the banding in some of the images -
had to compress to get them nice and small to share!