Personal Branding and Product Photography Spotlight on Liverpool Clothing Designer, Millie Sparkles.
A few weeks ago, when Liverpool first started to edge its way out of lockdown, I grabbed a ticket to a womens socially distant networking event. I had been added to the group whatsapp chat a little while before so I had a small introduction of a few of the women I would finally get to meet in person.
Having only moved to the UK less than a year before the pandemic took over the globe, I had yet to meet many locals or create friendships so I was completely stoked to go! While there I ran into Millie Sparkles, a fellow purple-haired boss babe sporting a sequin kimono, who creates "handmade clothing and accessories for jazzy, sassy people."
Millie started up Millie Sparkles Clothing in 2019 after making herself a pair of bright pink leopard-print flares that people went mad for. Since then she's increased her line
to kimonos, scrunchies, headbands, masks, and more, and makes everything by hand and in small batches to reduce waste.
She believes life is too short for boring clothes, and would LOVE to design for Cher and Dolly Parton!
The goal for our shoot was to create sparkly, colorful images featuring her and her products to celebrate the launch of her website, and use throughout her participation in the Indie Roller Festive Showcase virtual market! Since Millie's website launched with her new photos and products, her sales have tripled!These images were photographed in the Baltic Triangle region of Liverpool.
"I can't recommend Kayleigh at Wild Kind Photography enough! She really took the time to get to know my brand before the shoot and the vibe for the shoot. She put me and my model at ease and the whole shoot was really fun and chilled. From the location to the props everything is what I wanted and really complimented the products. The photographs were amazing I couldn't of asked for more! They have really improved the look of my website and social media accounts and boosted my sales. Kayleigh is a wonderful photographer and I can't wait to work with her again!"
Personal branding photography is an important step in your marketing plan. These photos tell stories that invoke trust and connect you with others by showcasing your passions.