Wild Kind Photography understands that your privacy is important to you and that you care about how your personal data is used. I respect and value the privacy of everyone who visits this website, wildkindphotography.com (“My Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with my obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is requested upon visiting My Site.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

“Account” means an account required to access and/or use certain areas and features of My Site;

 

“Cookie” means a small text file placed on your computer or device by My Site when you visit certain parts of My Site and/or when you use certain features of My Site. Details of the Cookies used by My Site are set out in Part 14, below; and

 

“Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and, where applicable, the UK GDPR. 

 

2. Information About Me

My Site is operated by Wild Kind Photography, a sole trader registered in England.

 

Registered address: 5A St. James Road, New Brighton, Wallasey CH45 9LR..

Representative: Kayleigh King.

Email address: hello@wildkindphotography.com.

Telephone number: 07383828141.

Postal address: 5A St. James Road, New Brighton, Wallasey CH45 9LR.

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of My Site. My Site may contain links to other websites. Please note that I have no control over how your data is collected, stored, or used by other websites and I advise you to check the privacy policies of any such websites before providing any data to them.

 

4. What Is Personal Data?

Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’. Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

5. What Are My Rights?

Under the Data Protection Legislation, you have the following rights, which I will always work to uphold:

a) The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 15.

b) The right to access the personal data I hold about you. Part 13 will tell you how to do this.

c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 15 to find out more.

d) The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that I hold. Please contact us using the details in Part 15 to find out more.

e) The right to restrict (i.e. prevent) the processing of your personal data.

f) The right to object to us using your personal data for a particular purpose or purposes.

g) The right to withdraw consent. This means that, if I rely on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.

h) The right to data portability. This means that, if you have provided personal data to us directly, I am using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.

i) Rights relating to automated decision-making and profiling. I do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 15.
It is important that your personal data is kept accurate and up to date. If any of the personal data I hold about you changes, please keep us informed as long as I have that data.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.
If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.
I would welcome the opportunity to resolve your concerns myself, however, so please contact us first, using the details in Part 15.
 

6. What Data Do You Collect and How?

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Depending upon your use of My Site and how you interact with me, I may collect and hold some or all of the following personal and non-personal data. Please also see Part 14 for more information about my use of Cookies and similar technologies, and refer to my Cookie Policy for full details. I do not collect any ‘special category’ or ‘sensitive’ personal data, data relating to children, or data relating to criminal convictions and/or offences.

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How I collect your personal data:

• Through my website – for example, when you complete my enquiry form.

• Through external forms and documents – such as Google Forms and Google Slides used for shoot planning.

• Through email – when you contact me directly.

• Through email providers – I use gmail to send and receive emails.

• Through social media platforms – including Instagram, LinkedIn, Facebook, and Pinterest – when you send me direct messages, comment on my content, or otherwise share information such as your email address or phone number.

• Through video calls – such as Google Meet, used for client consultations and planning calls.

• Through messaging apps – such as WhatsApp and facebook messenger, for arranging shoots and answering client queries.

• Through payment platforms – such as ThriveCart (with Stripe processing payments), or when you send money via bank transfer.

• In person – such as at events, networking sessions, or photoshoots.

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The data I collect may include:

• Identity information – such as your name, title, and (where provided) birthday.

• Contact information – such as your address, email address, telephone number, and social media handles.

• Business information – such as your business name, website, and details about your ideal client.

• Payment information – such as card or bank details, collected securely through a third-party payment processor (e.g., Stripe via ThriveCart) or by bank transfer. I do not store your payment details directly.

• Profile information – such as your brand stance, values, hobbies, and interests.

• Technical information – such as your IP address, browser type, device type, and operating system, collected automatically when you interact with my website through analytics and security tools, including Wix Analytics, Hotjar, Cloudflare, and Amazon Web Services.

• Usage data – such as the pages you visit, links you click, how long you spend on the site, and other actions you take during your visit. This is collected via cookies and similar technologies (see my Cookie Policy for details).

• Backup storage data – photos and related files are securely backed up using Backblaze for disaster recovery purposes.

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7. How Do You Use My Personal Data?

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Under the Data Protection Legislation, I must always have a lawful basis for using personal data. In most cases, this basis will be Legitimate Interest, as the data I collect is necessary for running my business and delivering the services you have requested.

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I use your personal data in the following ways:

• Registering your interest in a shoot – I use your contact information to respond to your inquiry and answer your questions. (Legitimate Interest)

• Arranging virtual connection calls – I use your contact information to schedule and confirm these calls. (Legitimate Interest)

• Sending a potential gift – I may use your contact information to send thank-you gifts or client care packages. (Legitimate Interest)

• Receiving payment – I use your payment information, collected securely through a third-party payment processor, to complete transactions. (Legitimate Interest)

• Planning your shoot – I use your contact, business, and profile information to build a shoot plan that meets your brand’s needs. (Legitimate Interest)

• Communicating with you about your booking – I use your contact information to send essential updates, reminders, and details relating to your shoot. (Legitimate Interest)

• Sending marketing emails (if you have opted in) – I use your contact information to send updates, offers, and news. You can opt out at any time. (Legitimate Interest / Consent)

• Delivering your gallery – I use your contact information to provide access to your final images via Pixieset or similar platforms. (Legitimate Interest)

• Post-shoot follow-ups – I use your contact information to send post-shoot cards, follow-up notes, or other aftercare communication. (Legitimate Interest)

• Featuring your images – With your consent, I may use your contact, business, and profile information to feature your shoot in my portfolio, website, or social media. (Legitimate Interest / Consent)

• Website hosting and security – Technical and usage data (such as IP address, browser type, and device information) may be collected automatically through hosting and security providers such as Wix, Cloudflare, and Amazon Web Services to maintain site performance and security. (Legitimate Interest)

• Analytics and user behaviour insights – Technical and usage data may be collected through Wix Analytics and Hotjar to understand how visitors interact with my website and improve the user experience. (Legitimate Interest)

• Email marketing management – If you subscribe to my emails, your contact information is stored in MailerLite for the purposes of managing your subscription and delivering newsletters. (Legitimate Interest / Consent)

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With your permission and/or where permitted by law, I may also use your personal data for marketing purposes, which may include contacting you by email with information, news, and offers on my products and services. You will not be sent any unlawful marketing or spam. I will always work to fully protect your rights and comply with my obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt out. I will always obtain your express opt-in consent before sharing your personal data with third parties for marketing purposes, and you will be able to opt out at any time.

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I will only use your personal data for the purposes for which it was originally collected unless I reasonably believe that another purpose is compatible with that or those original purposes and need to use your personal data for that purpose. If I do use your personal data in this way and you wish me to explain how the new purpose is compatible with the original, please contact me using the details in Part 15.

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If I need to use your personal data for a purpose that is unrelated to, or incompatible with, the purposes for which it was originally collected, I will inform you and explain the legal basis which allows me to do so.

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In some circumstances, where permitted or required by law, I may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.

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8. How Long Will You Keep My Personal Data?

 

I will not keep your personal data for any longer than is necessary in light of the reasons for which it was first collected.

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• Identity information (including your name, title, and birthday) is stored on my secure system for a minimum of one year after your shoot or inquiry, unless you ask for it to be removed.

• Contact information (including your address, email, phone number, and social media handles) is stored on my secure system for a minimum of one year after your shoot or inquiry, unless you ask for it to be removed.

• Business information (including your business name, title, website, and ideal client details) is stored on my secure system for a minimum of one year after your shoot or inquiry, unless you ask for it to be removed.

• Payment information is encrypted and stored on a secure third-party payment site. I do not have access to your full payment details, but I can archive details from the payment site upon request. Bank transfer histories remain in my banking records but will not contain full card or account details.

• Profile information (including brand stances, values, hobbies, and interests) is stored on my secure system for a minimum of one year after your shoot or inquiry, unless you ask for it to be removed. Information such as hobbies or interests may remain visible in past blogs, emails, or social media features, but can be removed from my systems upon request.

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In addition:

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• I may retain anonymised or aggregated data (which no longer identifies you) indefinitely for business analysis or record-keeping purposes.

• Some data may need to be kept for longer if required for legal, tax, or regulatory reasons, or to resolve potential disputes.

• Backups containing personal data may be retained securely for disaster recovery purposes, but will be deleted on a set schedule in line with my retention policy.

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9. How and Where Do You Store or Transfer My Personal Data?

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I will only store or transfer personal data in or to countries that are deemed to provide an adequate level of protection for personal data, as determined by the UK government.

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Some of the services I use are based outside of the UK/EEA or store data in multiple locations worldwide. Where personal data is transferred outside the UK/EEA, I ensure that appropriate safeguards (such as Standard Contractual Clauses or adequacy decisions) are in place to protect your data.

 

I take appropriate technical and organisational measures to protect all personal data against unauthorised or unlawful processing, accidental loss, destruction, or damage. This includes secure systems, encryption where appropriate, and restricted access controls.

 

Backups containing personal data are stored securely and retained only for as long as necessary for disaster recovery purposes, after which they are deleted in line with my retention schedule.

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For example:

• Wix.com Ltd. – Website hosting and related services. Based in Israel (an adequacy decision country) with servers in the EU, US, and globally.

• Hotjar Ltd. – Website analytics and behaviour tracking. Based in Malta with data stored in the EU.

• Amazon Web Services, Inc. (AWS) – Used by the Instagram feed plugin for hosting and load balancing. Based in the US and globally.

• Cloudflare, Inc. – Security and performance optimisation. Based in the US and globally.

• Google LLC – Email, Forms, Slides, and Meet used for shoot planning and client calls. Based in the US with global servers. Safeguarded by Standard Contractual Clauses.

• Backblaze, Inc. – Secure cloud backup storage for client photos and files. Based in the US with global infrastructure.

• MailerLite, Inc. – Email marketing platform. Based in the US/EU with EU data centres.

• Pixieset Media Inc. – Online gallery and file delivery. Based in Canada (adequacy decision country) with servers in the US/EU.

• VSCO Workspace (formerly Táve) – Client relationship management system used for contracts, quotes, invoices, and client records. Based in the US with secure global hosting.

• ThriveCart – Checkout and order management platform. Based in the UK with data storage in the US/EU.

• Stripe, Inc. – Secure payment processing. Based in the US with global servers.

• My UK Bank – Bank transfers received directly from clients. Based in the UK.

• WhatsApp Ireland Ltd. – Messaging platform for client communication. Based in Ireland with data stored globally (Meta Platforms).​

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10. Do You Share My Personal Data?

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I will not share any of your personal data with any third parties for any purposes, except in the following situations:

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Service providers – I use trusted third parties to operate my website, deliver services, process payments, and communicate with you. These include:

• Wix.com Ltd. – Website hosting, analytics, and functional cookies.

• Hotjar Ltd. – Analytics and behaviour tracking.

• Amazon Web Services, Inc. (AWS) – Instagram feed plugin hosting.

• Cloudflare, Inc. – Website security and bot management.

• Google LLC – Google Forms, Google Slides, and Google Meet for shoot planning and client calls.

• Backblaze, Inc. – Cloud backups for photos and related files.

• MailerLite, Inc. – Email marketing communications.

• Pixieset Media Inc. – Online galleries and file delivery.

• VSCO Workspace (formerly Táve) – Client contracts, invoices, quotes, and records.

• ThriveCart – Checkout and order management.

• Stripe, Inc. – Secure payment processing for card transactions.

• My UK Bank – Receiving bank transfers from clients.​

• WhatsApp Ireland Ltd. – Messaging platform for client communication.

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Legal requirements – If I am legally required to share certain personal data (such as in legal proceedings, complying with legal obligations, court orders, or government instructions).

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Business transfers – If I sell, transfer, or merge parts of my business or assets, your personal data may be transferred to a new owner who may continue to use it in the same ways set out in this Privacy Policy.

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Whenever I share your data with a third party, I take steps to ensure it is handled safely, securely, and in accordance with the law and your rights. If data is transferred outside the UK, I ensure that appropriate safeguards are in place.

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11. How Can I Control My Personal Data?

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11.1 In addition to your rights under the Data Protection Legislation, set out in Part 5, when you submit personal data via My Site, you may be given options to restrict our use of your personal data. In particular, I aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails.

11.2 You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

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12. Can I Withhold Information?

You may access certain areas of My Site without providing any personal data at all. However, to use all features and functions available on My Site you may be required to submit or allow for the collection of certain data.

You may restrict our use of Cookies. For more information, see Part 14 and our Cookie Policy.

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13. How Can I Access My Personal Data?

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If you want to know what personal data I have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request.”

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All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 15.

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There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

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I will respond to your subject access request within 21 days and, in any case, not more than one month of receiving it. Normally, I aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date I receive your request. You will be kept fully informed of our progress.

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14. How Do You Use Cookies?

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My Site uses first-party Cookies placed by Wix.com Ltd., as well as third-party Cookies placed by service providers, including Hotjar Ltd., Amazon Web Services, Cloudflare, and others. These Cookies are used to operate the website, track performance, analyse visitor behaviour, and deliver relevant content.

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I use analytics services provided by Wix and Hotjar. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling me to understand how people use My Site and improve it accordingly.

For a full list of cookies used on My Site, including their purpose and duration, please see my Cookie Policy.

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15. Email Marketing and Mailing List

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If you have made a purchase or inquired about our products or services, we may send you marketing communications related to similar products or services. This is in line with the "soft opt-in" rule under the Privacy and Electronic Communications Regulations (PECR). You can opt out of these communications at any time by clicking the "unsubscribe" link in any email or by contacting us directly.

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16. How Do I Contact You?

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To contact about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:

Email address: hello@wildkindphotography.com.

Telephone number: 07383828141.

Postal address: 5A St. James Road, New Brighton, Wallasey CH45 9LR.

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17. Changes to this Privacy Policy

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I may change this Privacy Policy from time to time. This may be necessary, for example, if the law changes, or if I change our business in a way that affects personal data protection.

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Any changes will be immediately posted on My Site, and you will be deemed to have accepted the terms of the Privacy Policy on your first use of My Site following the alterations.

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I recommend that you check this page regularly to keep up to date. This Privacy Policy was last updated on 11 August 2025.​​​​​​​​​​​​