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Light and Shadow

Epic Personal Brand Photoshoot With Six-Figure Marketing Expert

  • Writer: Kayleigh King
    Kayleigh King
  • Feb 19, 2024
  • 2 min read

Updated: May 1



Personal Branding Photoshoot spotlight on Marketing Expert, Tori Hall from Your Business Lounge.


When COVID hit, Tori lent a hand to friends struggling with social media.


Turns out, she was good at it, and as their positive results started to stack up, she decided to learn more and start her own account.


Tori's Social Success Lounge is an inclusive online membership built to help clients unleash their potential with tools, strategies, and mindset shifts to get shit done.


Her no-nonsense approach has helped hundreds of business owners show up online, increase their reach, and ultimately their sales!

Tori's got big dreams to have the best online business membership, get featured across top publications, and enjoy her morning coffees looking down at Central Park.


With an audience of over 70k across social media platforms, we wanted to create images that evoke powerful, strong, creative, and fearless vibes that would work well with the type of content she shares, showcasing her as the marketing expert she i.


The inspiration images she pinned included edgy, editorial-type images that are great for catching the attention of her audience.


Tori drove all the way up from London and rented an Airbnb in Liverpool filled with big airy windows (super helpful for a Feb shoot!). When I arrived, she was just finishing up hair and makeup, and had two helpers/hype gals from her membership to film BTS, and give us a hand - thanks Rachael and Sally!


She invested not only in hair, makeup, and rental location, but also custom ordered cupcakes with her branding, black champagne and Budweisers (also perfect with her brand palette!) and we got to work bringing her vision to life!


One thing she wanted to prioritize was highlighting the members in her space - just like she uses post-its every launch to celebrate her action takers, so she purchased black post-its, white markers, and set them all up on the wall the night before. It created the perfect backdrop!


Have a scroll through to see how we brought Tori's edgy brand shoot vision to life! You can join Tori's membership and follow her here:



INSTAGRAM:


THE WEB:





Liverpool marketing expert personal brand shoot

Photographer sitting on black stool surrounded by plants.
Wild Kind Photography logo stamp with W in center and words around it in circle shape: SOULFUL ALIGNED GENTLE IMPACTFUL

HI, I’M KAYLEIGH — BRAND PHOTOGRAPHER, EDUCATOR, AND LOVER OF GREEN TEA, TRAVEL, AND ALL THINGS PLANT-BASED.

Based on the beaches of the northwest coast of England (by way of the Pacific Northwest), I’ve traveled and photographed over 100 countries — but nothing lights me up like capturing women stepping into their power.

 

My purpose is to help growth-minded leaders who are ready to be seen create intentional brand photography rooted in compassion and strategy, so they can show up confidently, connect deeply, and build brands that feel wildly aligned.

 

I also mentor photographers who want to hold space for this kind of transformation in their own work.​

If you're a heart-led founder ready to be seen...

 

…then this is where we begin your brand's uplevel.

Together, we’ll create a relaxed, story-led branding photoshoot that captures your confidence, your creativity, and the energy behind your business.

 

You'll walk away with strategic visuals that save you time, elevate your marketing, and help you connect more deeply with your audience.

How good does that sound??

If it's support you're craving...

 

…I offer soulful, mentoring for creatives and entrepreneurs at various stages of the visibility journey.

→ Whether you're a brand photographer ready to improve your skills, and create a more aligned client journey...


→ An entrepreneur looking to DIY your own brand photos with more confidence and clarity...


→ Or a business owner who knows they need to be seen online, but visibility still feels sticky...

We can work together to build skills and process in your business, shift your mindset, and help you show up in a way that feels like you—not forced.

Banner background of green moody, close-up image of a dark palm leaf with water droplets.

Ready to create visuals that take your brand to the next level?

​If you're after a collaborative, grounded experience that brings your brand to life and attracts the clients who really get it, then let’s create something custom, magnetic, and unmistakably you.

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