11 Places to use Your Brand Photos (besides Instagram)
Marketing can be overwhelming and the last thing I want is for you to have a library full of photos and feel stuck on where to use them. Here are some ideas on where to put your photos to get the working for you!
When you have your planning chat with your photographer, it’s super duper important to chat intentions for the photos.
What do you need?
Are you refreshing your website?
Creating a slide deck for a presentation?
Being published in a magazine spread?
Creating Instagram content?
Using them as backdrops for text?
Something else crazy and unique?
This helps us plan our session to suit your unique needs, and it gives us both an idea of the necessary dimensions and layout we need to aim for.
Maybe you don’t yet know what you need. And that’s ok! Or perhaps you’re aiming for a website refresh and social media content, but maybe haven’t yet considered other ways to put those picture to work.
Here are some great out-of-the-box (or ones you haven’t thought about yet) ways to use those gorgeous images:
Print is not dead
Whether you’re a crafter, caterer, or an event creator think about sharing your photos on brochures, flyers, coupons, order forms, and more. It will share your branding and help to build that trust that will get your customers to reach out to you as soon as they’re in need of your service. They can easily be designed in canva - and there are loads of templates from small business owners available to purchase on Etsy.
2. Thank you cards
I didn’t realize that this form of gratitude is so rare these days! It wasn’t until I got shocked reactions from my cards, that I understood that this is a really unique thing to do, and it’s so appreciated from my clients. How great would it look to have custom thank you cards made with photos from your branding session?? You’ll wow them for sure! What a great way to make a lasting impact and be remembered!
3. Business cards
Most business cards I’ve seen are great logos and important text. They are informative and useful, but to that I say, “where’s the fun?!” Stand out by adding some color and life to your bizzy cards and speed up that know like trust factor by showing off your beautiful face.
4. How about some custom swag?
You can print on all kinds of things these days, whether you’re creating images for your marketing, client gifts, or giveaways – they’ll put a photo on anything! Have a think about unique ways to make use of your photos – magnets, mouse pads, bookmarks, etc.
Digital is booming
Here are some perfect zero-waste uses for your photos.
5. Profile Image
This could do with being your first place to use your images for a quick refresh. Best practice for brand consistency and trust is to use the same image across all accounts, one where you’re making smiley eye contact with the camera. You may have more accounts than you realize...make sure to update them all! (zoom, linkedin, pinterest, google my business, instagram, facebook, whatsapp, etc)
Successful independent business owners are often asked to give presentations to like-minded creatives, or even students. Give the guests a glimpse into who you are with an image you’re proud to represent you and your brand.
Do you share playlists with your fans? This is an unconventional, albeit equally fantastic place to display your photos! Have a look at my Boss Tunes playlist image – pretty cool, huh? Not sure what type of playlist to create? How about one for meditation, relaxation, focus, affirmations, emotional release, high energy workouts, etc?
It’s the age of podcasts, with over 1 million out there! As a booming business, it’s highly likely you’ll be asked to be interviewed! You'll get the chance to strut your stuff and spill your secrets. You don’t want them sharing last year’s overexposed holiday selfie in the episode promo, do you?! Make sure your host has a recent photo you're proud of to promote your episode in order to help you attract aligned clients.
9. Blog posts
Pinterest best practices are to create multiple graphics using different imagery to link back to your blog. This drives traffic and gets followers familiar with your branding and values.
10. Pin it!
Pin everything! Did you know that if you use your instagram account on a desktop you can pin each image by opening it in a new tab and using the chrome "Pinterest Save Button?" So useful to get yourself all over that platform! In just one month of really putting my images to work and pinning the crap out of everything, my impressions increased by over 2000%!
11. Google my business
Add them to your google business page! It's such an easy peasy way to gain trust and get yourself out there! According to searchengineland.com, "Businesses with more than 100 images get 520% more calls…and 1,065% more website clicks than the average business…" And according to brightlocal.com, "60% of consumers say local search results with good images capture their attention and push them towards a decision." They recommend including a wide variety of images types, like the ones I spoke about in my article about 6 must-have brand images, avoiding stock images, and making sure your photos are high-quality, but not over-produced (which is always my aim!)
Remember that sneaky Instagram announcement about video?
Photo is definitely NOT dead but in addtion to still images, you may find that video is an important of your marketing strategy. If that's the case, I've got you covered!
I'm so grateful to be able to offer my partner's video and media production services to my clients!
Are you looking to elevate your confidence & boost your brand?
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Check out what's involved in Personal Brand Photoshoots and reach out when you're ready to learn more!
It's ok (and very common) to feel nervous on camera - I'm here to support you through the whole journey!
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