top of page
Leaves Shadow

The Ultimate Guide to Photo Confidence for Business Owners

Does the idea of being photographed make you feel a tad nervous, uneasy, queasy?

That's ok and you are NOT alone. If fact, you're part of the majority.

Nearly ALL of my clients tell me that either they are awkward or uncomfortable (or both) being photographed and to be honest I don't expect to hear the opposite often.

Being in front of the camera isn't an everyday thing for most of us so it's completely natural to feel a bit stiff.

Remember that your personal branding photoshoot is a collaboration - we're in it together and I'll do all I can to help you feel prepared in the lead up to and during your photoshoot to help you feel at ease and CONFIDENT on camera, from checking out preview shots on the back, to telling AMAZING jokes, and showering you with well-deserved praise.

Walking into your shoot with a positive mindset and willingness to give it your all will do wonders for the process but in the meantime, here are a few things you can do to make sure you're showing up as the most confident version of yourself and remember...



How to increase your photo confidence:

Affirm your Badass-ness

You are a badass. Think of all you've achieved and all the people you've positively impacted. Compile that goodness and remind yourself of the following:

→ "I am amazing and people want to work with me"

→ "My energy is infectious and I'm ready to attract"

→ "I love and celebrate myself"

Journal them, plaster your walls with post-its, and say them like you MEAN them.

Meditate on the Positives & Visualize your Success

Meditate on the transformation you and your business are about to experience. Think of all the wonderful people who will find you as a result of your branding shoot. Think of the time you'll save and the lives you'll change. Allow the meditation to:

→ lower your anxiety

→ be in the moment

→ connect with yourself

Visualize the gratitude from all the women you'll help once you've reached more people

Imagine your child self and speak to her. Build her up just as you would build up your own child.

Read the Reviews & Believe the Goodness

If you're not asking for reviews in your business, not only are you missing out on important feedback that can help you improve, but you're also not receiving the gratitude and compliments your brand and service deserve.

If you ARE getting reviews from past clients, collect the good and read through them whenever you need a reminder of why you do what you do and how good you are at it.

Embody those you Admire

Pick your favorite public figure and embody the confidence they exude (Beyonce's a good person to start with!) See yourself through the eyes of people who admire YOU and be their inspiration.

Call it 'fake it till you make it' if that helps!

Seek out the Professionals

Treat yourself and do something that makes you feel gorgeous (mani/pedi, blow out, yoga class) in the time leading up to your photoshoot - feeling good physically improves our mental state.

Get booked in for the morning of your shoot to have the professionals give you the full works. The help of a make up artist and stylist will up your confidence and save you the time and stress of trying to do it all yourself.

Dress to Kill

If you're not sure what to wear for your brand shoot, find a stylist who can help you find outfits that will not only look good on camera and be flattering to your body type, but will also share your personality while helping you appeal to your clients (while supplementing your brand colors for a cohesive gallery).

Dance it Out

Get into the groove and out of your head. Pump yourself up with a killer playlist on your way to the shoot. Personally, I listen to Lizzo before almost EVERY photoshoot!

I have a booty-shaking, anthem-filled playlist prepped and ready to go for my clients but perhaps you have your own in mind!

Harness your Power with a Boudoir Photoshoot

This is the one thing is the most empowering thing I ever did for my own confidence and would recommend it to anyone. It's not about just looking sexy - it's about feeling confident in your own skin. Recognizing your power and applying that to all other areas of your life. Reach out if you'd like to book in your own Self-Love Shoot.

Outsource your Personal Branding Photography

You can be confident when hiring a professional that they have your brand and your best interest in mind when working together but it's important to be open with them.

Share all the feels so we can make this an incredible experience for you and give you a great ROI.

Ultimately a brand photographer's goal is to help get you seen so that you can grow your dream business. If anything gets in the way of that, we're not fulfilling anyone's goals - so keep your photog in the loop and share specifics on your questionnaire! If I know you're feeling a tad iffy, it gives me the opportunity to redirect those feelings and leave you with not only great photos, but an excellent experience.

If you liked this post, you'll love:


Are you looking to elevate your confidence & boost your brand?

I'm here to guide compassionate entrepreneurs like you through fun and relaxed personal branding photoshoots that boost your confidence and save you time with loads of gorgeous content. Together we plan your shoot around your story and passions in order to build trust and connect you to other beautiful souls by showcasing the authentic you.

Check out what's involved in Personal Brand Photoshoots and reach out when you're ready to learn more!

It's ok (and very common) to feel nervous on camera - I'm here to support you through the whole journey!

Have a look at my FREEBIES to feel more confident on camera!


The Ultimate Guide to Photo Confidence for Business Owners Pinterest Preview


Photographer sitting on black stool surrounded by plants.

Hi I'm Kayleigh - compassionate brand photographer & lover of green tea, travel, & all things plant-based

I live on the NW coast of England near Liverpool but I grew up in the Pacific Northwest and traveled for YEARS, shooting everything I saw in the 100+ countries I visited - deserts, icebergs, cliffs, fjords, you name it! 


Then I started photographing people, which quickly turned into a passion. Over the years the more I got in front of the camera, the more I replaced past timidness with acceptance and self-love.


I've seen this shine through in my clients as well and it brings me so much joy helping other leaders around the world show up boldly and unapologetically to connect with their communities and grow their businesses.

And I absolutely love teaching other brand photographers how to hold the space for these shifts in their clients as well!


fancy working together?


grab your free email templates


blog categories


bottom of page