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Light and Shadow

The Ultimate Guide to Camera Confidence for Business Owners

  • Writer: Kayleigh King
    Kayleigh King
  • Oct 17, 2021
  • 4 min read

Updated: May 7




Does the idea of being photographed make you feel nervous?


That's ok and you are NOT alone. If fact, you're part of the majority.


Nearly ALL of my clients tell me that either they are awkward or uncomfortable (or both) being photographed and to be honest I don't expect to hear the opposite often.


Being in front of the camera isn't an everyday thing for most of us so it's completely natural to feel a bit stiff.


Remember that your personal branding photoshoot is a collaboration - we're in it together and I'll do all I can to help you feel prepared in the lead up to and during your photoshoot to help you feel at ease and CONFIDENT on camera, from checking out preview shots on the back, to telling AMAZING jokes, and showering you with well-deserved praise.


Walking into your shoot with a positive mindset and willingness to give it your all will do wonders for the process but in the meantime, here are a few things you can do to make sure you're showing up as the most confident version of yourself and remember...


CONFIDENCE IS A HABIT. NOT A TRAIT.


How to increase your camera confidence:


Affirm your Badass-ness


You are a badass. Think of all you've achieved and all the people you've positively impacted. Compile that goodness and remind yourself of the following:


→ "I am amazing and people want to work with me"


→ "My energy is infectious and I'm ready to attract"


→ "I love and celebrate myself"


Journal them, plaster your walls with post-its, and say them like you MEAN them.





Meditate on the Positives & Visualize your Success


Meditate on the transformation you and your business are about to experience. Think of all the wonderful people who will find you as a result of your branding shoot. Think of the time you'll save and the lives you'll change. Allow the meditation to:


→ lower your anxiety


→ be in the moment


→ connect with yourself


Visualize the gratitude from all the women you'll help once you've reached more people


Imagine your child self and speak to her. Build her up just as you would build up your own child.





Read the Reviews & Believe the Goodness


If you're not asking for reviews in your business, not only are you missing out on important feedback that can help you improve, but you're also not receiving the gratitude and compliments your brand and service deserve.


If you ARE getting reviews from past clients, collect the good and read through them whenever you need a reminder of why you do what you do and how good you are at it.





Embody those you Admire


Pick your favorite public figure and embody the confidence they exude (Beyonce's a good person to start with!) See yourself through the eyes of people who admire YOU and be their inspiration.


Call it 'fake it till you make it' if that helps!





Seek out the Professionals


Treat yourself and do something that makes you feel gorgeous (mani/pedi, blow out, yoga class) in the time leading up to your photoshoot - feeling good physically improves our mental state.


Get booked in for the morning of your shoot to have the professionals give you the full works. The help of a make up artist and stylist will up your confidence and save you the time and stress of trying to do it all yourself.





Dress to Kill


If you're not sure what to wear for your brand shoot, find a stylist who can help you find outfits that will not only look good on camera and be flattering to your body type, but will also share your personality while helping you appeal to your clients (while supplementing your brand colors for a cohesive gallery).






Dance it Out


Get into the groove and out of your head. Pump yourself up with a killer playlist on your way to the shoot. Personally, I listen to Lizzo before almost EVERY photoshoot!


I have a booty-shaking, anthem-filled playlist prepped and ready to go for my clients but perhaps you have your own in mind!




Harness your Power with a Boudoir Photoshoot


This is the one thing is the most empowering thing I ever did for my own confidence and would recommend it to anyone. It's not about just looking sexy - it's about feeling confident in your own skin. Recognizing your power and applying that to all other areas of your life. Reach out if you'd like to book in your own Self-Love Shoot.





Outsource your Personal Branding Photography


You can be confident when hiring a professional that they have your brand and your best interest in mind when working together but it's important to be open with them.


Share all the feels so we can make this an incredible experience for you and give you a great ROI.


Ultimately a brand photographer's goal is to help get you seen so that you can grow your dream business. If anything gets in the way of that, we're not fulfilling anyone's goals - so keep your photog in the loop and share specifics on your questionnaire! If I know you're feeling a tad iffy, it gives me the opportunity to redirect those feelings and leave you with not only great photos, but an excellent experience.




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Photographer sitting on black stool surrounded by plants.
Wild Kind Photography logo stamp with W in center and words around it in circle shape: SOULFUL ALIGNED GENTLE IMPACTFUL

HI, I’M KAYLEIGH — BRAND PHOTOGRAPHER, EDUCATOR, AND LOVER OF GREEN TEA, TRAVEL, AND ALL THINGS PLANT-BASED.

Based on the beaches of the northwest coast of England (by way of the Pacific Northwest), I’ve traveled and photographed over 100 countries — but nothing lights me up like capturing women stepping into their power.

 

My purpose is to help growth-minded leaders who are ready to be seen create intentional brand photography rooted in compassion and strategy, so they can show up confidently, connect deeply, and build brands that feel wildly aligned.

 

I also mentor photographers who want to hold space for this kind of transformation in their own work.​

If you're a heart-led founder ready to be seen...

 

…then this is where we begin your brand's uplevel.

Together, we’ll create a relaxed, story-led branding photoshoot that captures your confidence, your creativity, and the energy behind your business.

 

You'll walk away with strategic visuals that save you time, elevate your marketing, and help you connect more deeply with your audience.

How good does that sound??

If it's support you're craving...

 

…I offer soulful, mentoring for creatives and entrepreneurs at various stages of the visibility journey.

→ Whether you're a brand photographer ready to improve your skills, and create a more aligned client journey...


→ An entrepreneur looking to DIY your own brand photos with more confidence and clarity...


→ Or a business owner who knows they need to be seen online, but visibility still feels sticky...

We can work together to build skills and process in your business, shift your mindset, and help you show up in a way that feels like you—not forced.

Banner background of green moody, close-up image of a dark palm leaf with water droplets.

Ready to create visuals that take your brand to the next level?

​If you're after a collaborative, grounded experience that brings your brand to life and attracts the clients who really get it, then let’s create something custom, magnetic, and unmistakably you.

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