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Brand Photography Blog


Dive into past brand photography sessions; photo, branding, and confidence tips; and musings from this tree-hugging, tea-chugging, travel-loving content photographer in the NW of England.

23 Ways to Grow your Biz Confidence

Several of these tips have helped me grow more confident in my business which has led to greater trust, more bookings, and exciting new relationships!

In June, 2021 I did an IG takeover on the @indie_roller account.

I had to host an IG Live about a topic of my choosing (Building Biz Confidence) and end the day with a reel that summed it all up.

As I worked to create my notes and content for that day I realized how many things I've done over the last year and a half that has build up my business confidence and I want to share them with you all in the hopes that some can help you as well!

1. Take Courses

Once you feel like you know what you're talking about from every angle, you'll start to acknowledge yourself as an expert in your field and people will feel that confidence.

2. Join a Community

As a one-person show, being part of a community is super helpful in terms of support but also in that you'll be able to share your expertise with other members who already trust you.

3. Cultivate a Healthy Morning Routine

Taking care of and respecting yourself first thing as you're waking up feels good and puts you in a more positive mindset which is an important step toward confidence. Think of those days when you feel TOTALLY "on it." Chances are you were in a great mood/mindset and more often than not in my experience those days start with meditation and movement, among other things (it's ok to mix it up and not do every healthy practice each and every morning).

4. Build Others Up

Building others up will make you feel good and instills trust. The more trust you build, the more people will invest in you, and the more people who buy from you, the more confident you become in your business.

5. Organize your Day in an Exciting Way

Having a handle on your schedule and to-do lists will make you feel like you've got it all under control (even when you don't). Find a beautiful way to keep notes that will entice you to stay organized. I write my calendar in rainbow - a different color each day to help me keep track of when things are complete. The colors encourage me to keep at it since it's so pretty to look at!

6. Niche Down

Going from a photographer ---to---> "A vegan vegan brand photographer based in Liverpool who plants trees and specializes in helping eco-friendly businesses grow with bright, fun photography," has built my confidence in that I know the people who find me often align with my values and are booking me for me, rather than just because I know how to use a camera.

7. Take Your Business Seriously (but not too seriously...)

What does this mean to you?

For me to take myself seriously as a business owner, I needed to know I had a killer website, professional branding, an organized customer experience (CRM), and vibrant, professional images of myself.

To some it may include applying to new markets, or redesigning your stall. Maybe even submitting work to be published. Whatever it means for you to take your business seriously, I highly recommend it! My website is stunning thanks to designer I hired and it gives me sooo much confidence knowing how great it looks. Which brings me to my next point...

8. Outsource with Professionals

I'm sure you can do it all. I can do loads myself. But the fact of the matter is I'm always happier when I hire a professional. It saves me loads of time and stress and has a beautiful outcome! I recently hired a designer to redo my branding and logo, as well as someone to redesign my website and I'm so thrilled to have such a professional look. My confidence is so much higher when I direct someone to my website now than it was before.

9. Say Yes to Great Opportunities (even if they're scary)

Being asked to speak or be interviewed can be scary but you're being asked because you are seen as an expert in your field. This opportunity will expose you to a whole new audience that can result in beautiful relationships and even new customers. How can that not boost your confidence?

10. Ask for Reviews

This one is killer for boosting your biz confidence! If you've had an amazing experience with a client, ask them to share. I mean, check out this line from a recent client review:

“I've worked with a few photographers in the past & working with Kayleigh has been the absolute best.”

Talk about feeling good about your business! Throw the reviews on your website and use them as social proof in your content plan to help build others' confidence in you. While you're at it, spread some love and build others up by sending them positive reviews!

11. Keep a Flatter Folder

Save all the good things people say to you - texts, reviews, emails, thank you cards. Keep them in a place you can refer to them whenever you need a little boost - maybe even display them in your line of vision while you work - they'll make you smile AND feel good!

12. Overdeliver

Overdelivering when you can is a great way to boost confidence in your customer service which will in turn lead to more positive reviews, recommendations, and referrals, which will then add to more sales, which will then make you even more confident in your business!

13. Raise your Vibrations

It's a great practice in the morning and before discovery calls to raise your vibrations. Some people do that with incense, meditation, dancing, or affirmations. It puts you in a better mood which others will notice.

14. Ask for Help

Sure, asking for help can be challenging but knowing you've sorted out a challenge or gained a new skill from someone will not only boost your confidence, but it will also boost the confidence of the person you asked!

15. Zhuzh Up your Space

Feeling good in your workspace can do wonders for your mental health and productivity because let's face it, we spend HOURS in our home offices so we might as well surround ourselves with things that look great, motivate, and make us smile.

16. Refine your Systems

This was huge for me. Sending my clients through a very well-thought out, clean journey throughout the booking, shooting, and gallery delivery stages boosts my clients' confidence in me which gives me a huge amount of confidence in myself!

17. Practice Gratitude

Taking time to count your blessings and appreciate all you've overcome is a beautiful practice both in your personal and business life. Seeing how far I've come definitely makes me feel increasingly confident in my brand.

18. Dance & Have Fun

Allow yourself to have a good time and people to see you doing it. You'll make yourself and others smile. Who doesn't want to buy from a happy business owner??

19. Positive Self Talk

There's literally no good that can come from negative self-talk when it comes to building and growing your business. Talk to yourself as you would someone you love. Give yourself encouragement, compliments, and praise!

20. Celebrate & Treat Yourself

Treats can come in the smallest of packages or even just habits. Take time to celebrate sales and business wins even if that just means taking a victory lap around the coffee table! Celebrating your wins will feel good and the more you do it, the more you'll see how many great things are worth celebrating in your business, and the more things you notice as worth celebrating, the more your confidence will build!

21. Blog posts

Share your expertise. Spread your knowledge. People will start to come to you for information. As those numbers go up, so will your confidence.

22. Pin it!

Pin everything! Did you know that if you use your instagram account on a desktop you can pin each image by opening it in a new tab and using the chrome Pinterest Save button? So useful to get yourself all over that platform! In just one month of really putting my images to work and pinning the crap out of everything, my impressions increased by over 2000%! And guess what happened to my confidence when I saw I was getting over 6,000 views a month??

23. Google My Business

Customize your google business page. It's such an easy peasy way to gain trust and get yourself out there! According to searchengineland.com, "Businesses with more than 100 images get 520% more calls…and 1,065% more website clicks than the average business…" And according to brightlocal.com, "60% of consumers say local search results with good images capture their attention and push them towards a decision." You'll get emails when your traffic goes up, and hopefully more inquiries, which will definitely boost your confidence!


Personal brand photography is an important step in your marketing plan.

These photos tell stories that invoke trust and connect you with others by showcasing your passions and I absolutely ADORE helping business owners bring their brand shoot dreams to life! Get ready for a fun day celebrating you and your brand as we capture what makes you and your business authentically YOU!

Check out what's involved in Personal Brand Photoshoots and reach out when you're ready to learn more!



Liverpool Personal Brand Photographer Kayleigh King holding camera with tongue out in Liverpool.

Hiya I'm Kayleigh - colorful brand photographer and lover of green tea, travel, & all things plant-based

I used to feel super nervous and timid in front of the camera but now I get an absolute kick out of helping other women show up boldly, authentically, and CONFIDENTLY in order to attract their people.

I can’t wait to help you feel good, save time, and capture photos that will help your business grow!

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