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40 Social Media Content Ideas for Personal Brand Photographers

If you're a personal brand photographer struggling to fill your content calendar with engaging content, you're in the right place!

You know the importance of consistently showing up on social media, but coming up with fresh ideas all the time can feel like a never-ending battle.

Let this post act as your ultimate content guide, packed with 40 ideas specifically designed to engage your audience, boost your brand awareness, and attract dream clients.

We've got everything covered – from behind-the-scenes fun and educational tips to client features and creative challenges. Have fun creating your content and remember - you don't have to do all of these! Just pick ones that feel true to you, choose the format you enjoy the most (carousel, reel, post, LIVE) and don't overthink it!

Behind the Scenes & Fun Photographer Reel Ideas:

  1. Gear Reveal: Show off your favorite camera equipment with fun transitions.

  2. Blooper Reel: Compile funny moments from client sessions.

  3. A Day in the Life: Take your audience through a typical workday as a photographer.

  4. Office Tour: Showcase your workspace and creative process.

  5. Photographer Stereotypes: Act out funny clichés about photographers.

  6. Trend Challenge:  Participate in a trending challenge with a photography twist.

  7. Q&A: Answer audience questions in lighthearted, nurturing way.

  8. Would You Rather: Photography Edition: Pose photography-related dilemmas with humorous options.

  9. Pet Peeves (Lighthearted):  Share lighthearted pet peeves you have during shoots.

  10. Expectation vs. Reality: Photoshoot Edition: Show the funny behind-the-scenes of creating a perfect shot.

Educational Reel Ideas for Brand Photographers:

  1. Posing Hacks for Non-Models:  Demonstrate easy posing techniques for everyday people.

  2. Lighting 101:  Explain basic lighting setups with before and after shots.

  3. Wardrobe Essentials for Brand Shoots:  Showcase outfit ideas for different brand aesthetics.

  4. What to Expect at a Personal Branding Shoot:  Walk viewers through the photoshoot process.

  5. Editing Tricks for Beginners:  Share simple editing techniques with clear instructions.

  6. Top 5 Mistakes to Avoid in Brand Photos:  Educate viewers on common pitfalls.

  7. Choosing the Right Location for Your Brand:  Give tips on selecting photoshoot locations.

  8. Prepping for a Brand Shoot:  Offer advice on how clients can prepare for their session.

  9. Posing for Confidence:  Share tips on overcoming self-consciousness during photoshoots.

  10. How to Use Props for Impactful Branding Photos:  Demonstrate creative prop usage.

Brand Photography Client Features & Testimonial Reel Ideas:

  1. Client Transformation Reel: Showcase a client's before and after photos with their story.

  2. Client Love: Share positive testimonials and reviews from happy clients.

  3. Client Spotlight: Feature a client's business and their experience with your brand photography.

  4. What My Clients Wear:  Show off a variety of client outfits from different shoots.

  5. Client's Brand Story:  Collaborate with a client to tell their brand story through visuals.

Engagement & Community Building Ideas for Brand Photography:

  1. Caption This:  Post an image and ask followers to write a caption for a chance to be featured.

  2. Photo Scavenger Hunt:  Create a list of photography-related items for followers to find and capture.

  3. Host a Mini Challenge:  Give viewers a photography challenge to participate in.

  4. Behind the Scenes Poll:  Ask followers to vote on their favorite location for a future shoot.

  5. Go Live Q&A Session:  Host a live session to answer audience questions in real-time.

Business & Marketing Reel Ideas for Brand Photographers:

  1. The Power of Personal Branding Photography:  Explain the benefits of investing in branding photos.

  2. How Brand Photos Can Help You Attract Clients:  Share success stories of clients who thrived after their shoot.

  3. Myth Busting: Personal Branding Photography:  Address common misconceptions about branding photography.

  4. The Process of Booking a Branding Session:  Walk viewers through the steps of becoming your client.

  5. Packages & Pricing Explained:  Offer a breakdown of your photography packages in a clear and engaging way.

Inspiration & Creative Brand Photography Reel Ideas:

  1. Mood Board Inspiration:  Create mood boards showcasing different brand aesthetics.

  2. Favorite Photographers & Why: Share photographers who inspire you and their work.

  3. Photography Hacks for Entrepreneurs: Offer quick photography tips for business owners.

  4. Color Theory for Branding Photography: Explain how color palettes impact brand perception.

  5. Creative Posing Ideas: Showcase unique posing techniques for impactful photos.



Fancy learning more about personal branding photography?

If you want to dive into methods and ideas to help you improve your brand photography business, reach out about a personalized 1:1 mentoring session.

Check out what's involved in Brand Photographer Mentoring Sessions and get in touch when you're ready to learn more!



Kayleigh in Plants.jpg

Hi I'm Kayleigh - compassionate brand photographer & lover of green tea, travel, & all things plant-based

I live in NW England but I grew up in Seattle and traveled for YEARS, shooting everything I saw in the 100+ countries I visited - deserts, icebergs, cliffs, fjords, you name it! 


Then I strarted photographing people, which quickly turned into a passion. I used to feel super nervous and timid in front of the camera but have worked through it and now I get an absolute kick out of helping other compassionate entrepreneurs around the world show up boldly, authentically, and CONFIDENTLY in order to connect with their people and grow their businesses.

I can’t wait to help you feel good, save time, and capture photos you can't wait to share!


don't miss out on your FREEBIES!


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