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Light and Shadow

The Beautiful Way This Brand Shoot Captured The Next Chapter of Rachael Does Design

  • Writer: Kayleigh King
    Kayleigh King
  • Jul 30
  • 4 min read


Forever thanking the day I joined the membership where we met!


You know when someone just gets it? That’s Rachael Lyons.


She’s a straight-talking, design-obsessed, coffee-loving powerhouse—and also one of my closest business friends.


We’re in each other’s WhatsApp messages nearly every day, bouncing ideas, voice noting rants, and hyping each other up when things get wobbly.


We’ve worked together in so many ways—she’s been part of my quarterly content shoot membership, we co-hosted an exhibition together, and she even came along to a mutual client’s shoot as the designer behind the scenes, helping everything stay tidy, intentional, and totally on brand.

AAAAND, she's the brilliance behind my rebrand, which has helped me appeal to higher-paying clients and book out months in advance!


So when she said it was time for a brand shoot of her own, I couldn’t wait - at that point, she had had many group shoots but never a dedicated one just for her.


This shoot accompanied her rebrand (which has done WONDERS in her business), and it was all about capturing her evolution, her values, and the playful-professional balance that makes her brand stand out. We built the whole day around the bold-yet-approachable energy Rachael’s known for.


Here’s a little behind-the-scenes peek at what we created together.




Who is Rachael Does Design?


If you’ve ever felt overwhelmed by branding, stuck with a website that doesn’t quite feel like you, or just wish someone would take your ideas and turn them into something stunning—Rachael is your girl.


She helps small business owners craft brands and websites that feel as good as they look. Think high-end visuals with a side of big-hearted strategy. No gatekeeping. No fluff. Just bold design with purpose and personality.




Key Goals for the Shoot:


This wasn’t just about getting ‘nice’ headshots. Rachael wanted imagery that would:

  • Lay the foundations for her revamped brand and website

  • Feel expressive, fun, and strategic—like the work she delivers

  • Create a sense of space, confidence, and creativity

  • Show her being in her zone, not just looking at the camera

  • Feel recognisable across her site, socials, PDFs, and onboarding docs

  • Images that make for easy IG stories

  • And most of all—capture the real her: the energy, the expression, the love for what she does




A Sneaky Peek at Her Shotlist


From strategy-filled flatlays to cheers-ing champagne, here’s a taste of the scenes we created:

  • Video calls and client comms

  • Writing notes on the floor

  • Champagne popping for client wins

  • Sharp strategic vibes with Pantone swatches and wireframes

  • Signature props (like a bright orange coffee cup and dinosaur)

  • Plenty of space in the frame—for flexibility and that “blank slate” feel she loves


We also made sure to highlight her signature nails, bold brand colours, and storytelling facial expressions!




Why we Chose Libre Studio


We wanted a space that felt elevated but not overly styled. A blank canvas with just enough personality to let Rachael’s brand do the talking.


Libre Studio gave us:

  • Clean lines and curated corners

  • Room for champagne confetti AND strategy

  • And a few floor spots for planner-strewn flatlay moments


Plus, paired with Yonder Café earlier in the day (where we had shot as part of my membership previously - allowing her new images to blend with past ones), it gave us two totally distinct vibes—without needing to overcomplicate logistics.




How Rachael Can Help You


If you’re a business owner who's:

  • Outgrown your DIY branding

  • Tired of visuals that don’t reflect your expertise

  • Craving a partner who listens, guides, and translates your ideas into something you're proud of...

Rachael’s got you.


Her Brand & Website Design Offers Include:


✦ The Identity Shift→ For when your business is growing, and your visuals need to catch up. Strategic brand design with zero templates, all clarity.


✦ The Big Reveal→ Full brand and website transformation. For when you're ready to be taken seriously online.


✦ The Design Drop→ A one-day intensive for all the little design jobs you keep putting off (PDFs, pitch decks, launch graphics… yes please).


Her work blends strategy and creativity in a powerful way.




Final Thoughts


Brand photography goes beyond capturing who you are in this moment. It's massively about the next level you're stepping into.


It's calling in that higher abundance and creating imagery that feels aligned and attracts the clients you dream about working with - ones who say yes, respect your boundaries, and don't mess about.


For Rachael, this shoot was about more than her rebrand. It was a reset. Part “look how far I’ve come” and part "here's what I'm calling in," captured in a way that feels true.


If you're growing and ready for branding that feels aligned, bold, and full of YOU—get in touch with her.


And if you want to feel as confident and comfortable on camera as Rachael did that day, you know where to find me.


You can find Rachael online here:


WEBSITE:


INSTAGRAM:







Photographer sitting on black stool surrounded by plants.
Wild Kind Photography logo stamp with W in center and words around it in circle shape: SOULFUL ALIGNED GENTLE IMPACTFUL

HI, I’M KAYLEIGH — BRAND PHOTOGRAPHER, EDUCATOR, AND LOVER OF GREEN TEA, TRAVEL, AND ALL THINGS PLANT-BASED.

Based on the beaches of the northwest coast of England (by way of the Pacific Northwest), I’ve traveled and photographed over 100 countries — but nothing lights me up like capturing women stepping into their power.

 

My purpose is to help growth-minded leaders who are ready to be seen create intentional brand photography rooted in compassion and strategy, so they can show up confidently, connect deeply, and build brands that feel wildly aligned.

 

I also mentor photographers who want to hold space for this kind of transformation in their own work.​

If you're a heart-led founder ready to be seen...

 

…then this is where we begin your brand's uplevel.

​

Together, we’ll create a relaxed, story-led branding photoshoot that captures your confidence, your creativity, and the energy behind your business.

 

You'll walk away with strategic visuals that save you time, elevate your marketing, and help you connect more deeply with your audience.

How good does that sound??

If it's support you're craving...

 

…I offer soulful, mentoring for creatives and entrepreneurs at various stages of the visibility journey.

​

→ Whether you're a brand photographer ready to improve your skills, and create a more aligned client journey...


→ An entrepreneur looking to DIY your own brand photos with more confidence and clarity...


→ Or a business owner who knows they need to be seen online, but visibility still feels sticky...

​

We can work together to build skills and process in your business, shift your mindset, and help you show up in a way that feels like you—not forced.

2024 Personal Brand Photographer Kayleigh - SM Size-125.jpg
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brand-photography-mentor.jpg
Banner background of green moody, close-up image of a dark palm leaf with water droplets.

Ready to create visuals that take your brand to the next level?

​If you're after a collaborative, grounded experience that brings your brand to life and attracts the clients who really get it, then let’s create something custom, magnetic, and unmistakably you.

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