What Is a Brand Photography—and How to Bring Personality to Your Shoot

There are a LOT of types of photography out there, and it can be confusing, so here's a quick dive into the definition of brand photography.

What is a brand personality?

Your brand personality is the vibe, tone, and energy your audience connects with when they experience your brand. It’s how your brand feels—whether that’s calm, bold, quirky, grounded, or aspirational—and it influences everything from your visuals to your messaging.

Personal brand photography is one of the most powerful ways to express your brand personality without saying a word. When done well, your photos reflect not just what you do—but who you are and how you make people feel.

What is personal brand photography (and how it shows off your brand personality)

Brand photoshoots are a collaborative, creative way to get you out there marketing your brand on your terms with relaxed, story-based documentary photography.​

YOU are what sets your business apart and personal brand photography is there to showcase its heart and soul in order to build trust and attract your ideal clients. It's about naturally capturing what makes you authentic, unique, relatable, and unforgettable!

Remember:

YOUR IDEAL CLIENTS NEED TO GET TO KNOW YOU TO DECIDE IF THEY

LIKE YOU AND WHETHER THEY WANT TO TRUST YOU.

What is a personal brand?

Personal brands vary from name brands (Adidas, Costco, North Face, etc.) in that you know and can picture the person running the show (Gabrielle Bernstein, Denise Duffield-Thomas, Deliciously Ella, etc.) and often have placed trust in their expertise, because they show up in their marketing and have built a sense of community in their following. Many personal brands are named after the entrepreneur in charge, but that's not always the case.

...and who is personal brand photography for?

A personal branding photoshoot is for your business if you're ready to:

- save time on content creation,

- build client trust,

- elevate your expert status, and

- have a consistent web presence

- get noticed online so you can

- grow and help more beautiful clients - because that's the ultimate goal isn't it?

If you want to save time and promote your business with batch content creation that captures your authentic personality and helps your brand shine, then a personal branding photoshoot is for you.

These photoshoots allow you to be seen as an expert in your field while helping you catch the eyes of your dream clients. We'll capture months' worth of content that will boost your visibility and earn you a quick ticket through the "know, like, trust" track.

Fun is an essential aspect of the shoot - especially as the aim is for natural reactions, so keep in mind that there will be music, compliments, jokes, self love, laughter, and dancing if you're into it! Don't worry - we'll be sure to capture moments of calm and peace as well!

And within just a few weeks, your gallery will be bursting with personality-packed images that will elevate your expert status, boost your brand, and help you feel #wildconfident showing up and engaging with your fans.

Personal brand photography looks different for everyone

And each of your shoots may even look different with every season or chapter of your business.

You're allowed to grow, to push boundaries, to show up HOWEVER you want in your business, whether you want to dance on the beach, sit at your computer, frolic in the forest, or have coffee in your favorite cafe. [Or even abroad - happy to meet you wherever you're called to shoot!]

You make up the rules. People buy from YOU so show up as your truest self, in whatever form that may take.

Ask yourself this...how do you want your images to feel?

Your personal branding photoshoot is a collaborative journey

When planning, you and your photographer will come up with your key shot list based around what content and value you want to share with your audience. From there you'll decide which locations and props will help you tell those stories. And then on shoot day you'll work through your shot list together, playing out the stories you want to tell while being guided and supported the entire way.

How to tell your brand's story purposefully

Sharing your stories and showcasing what makes you unique is a wonderful way to connect with your ideal clients. Have a read through my post, How to Tell your Story with Purposeful Brand Photography to see inspiration, prompts, and methods to help you tell your story through personal brand photography.

When booking your personal brand photographer...

Brand Photographers save you time by helping you craft a branding shoot that showcases stories that will resonate with your ideal clients, but not all photographers have the skillset to deliver a holistic experience that benefits your brand in the best way possible.

If you're ready to move forward with a shoot, check out my Ultimate Personal Branding Photoshoot Checklist to guide you through each step in the process, and feel free to reach out to work together!

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