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Light and Shadow

What Is a Brand Photography—and How to Bring Personality to Your Shoot

  • Writer: Kayleigh King
    Kayleigh King
  • Nov 24, 2022
  • 4 min read

Updated: May 4



There are a LOT of types of photography out there, and it can be confusing, so here's a quick dive into the definition of brand photography.


What is a brand personality?


Your brand personality is the vibe, tone, and energy your audience connects with when they experience your brand. It’s how your brand feels—whether that’s calm, bold, quirky, grounded, or aspirational—and it influences everything from your visuals to your messaging.


Personal brand photography is one of the most powerful ways to express your brand personality without saying a word. When done well, your photos reflect not just what you do—but who you are and how you make people feel.



What is personal brand photography (and how it shows off your brand personality)


Brand photoshoots are a collaborative, creative way to get you out there marketing your brand on your terms with relaxed, story-based documentary photography.​


YOU are what sets your business apart and personal brand photography is there to showcase its heart and soul in order to build trust and attract your ideal clients. It's about naturally capturing what makes you authentic, unique, relatable, and unforgettable!


Remember:

YOUR IDEAL CLIENTS NEED TO GET TO KNOW YOU TO DECIDE IF THEY

LIKE YOU AND WHETHER THEY WANT TO TRUST YOU.



What is a personal brand?


Personal brands vary from name brands (Adidas, Costco, North Face, etc.) in that you know and can picture the person running the show (Gabrielle Bernstein, Denise Duffield-Thomas, Deliciously Ella, etc.) and often have placed trust in their expertise, because they show up in their marketing and have built a sense of community in their following. Many personal brands are named after the entrepreneur in charge, but that's not always the case.


...and who is personal brand photography for?


A personal branding photoshoot is for your business if you're ready to:

- save time on content creation,

- build client trust,

- elevate your expert status, and

- have a consistent web presence

- get noticed online so you can

- grow and help more beautiful clients - because that's the ultimate goal isn't it?


If you want to save time and promote your business with batch content creation that captures your authentic personality and helps your brand shine, then a personal branding photoshoot is for you.

These photoshoots allow you to be seen as an expert in your field while helping you catch the eyes of your dream clients. We'll capture months' worth of content that will boost your visibility and earn you a quick ticket through the "know, like, trust" track.

Fun is an essential aspect of the shoot - especially as the aim is for natural reactions, so keep in mind that there will be music, compliments, jokes, self love, laughter, and dancing if you're into it! Don't worry - we'll be sure to capture moments of calm and peace as well!

And within just a few weeks, your gallery will be bursting with personality-packed images that will elevate your expert status, boost your brand, and help you feel #wildconfident showing up and engaging with your fans.


Personal brand photography looks different for everyone


And each of your shoots may even look different with every season or chapter of your business.


You're allowed to grow, to push boundaries, to show up HOWEVER you want in your business, whether you want to dance on the beach, sit at your computer, frolic in the forest, or have coffee in your favorite cafe. [Or even abroad - happy to meet you wherever you're called to shoot!]


You make up the rules. People buy from YOU so show up as your truest self, in whatever form that may take.


Ask yourself this...how do you want your images to feel?




Your personal branding photoshoot is a collaborative journey


When planning, you and your photographer will come up with your key shot list based around what content and value you want to share with your audience. From there you'll decide which locations and props will help you tell those stories. And then on shoot day you'll work through your shot list together, playing out the stories you want to tell while being guided and supported the entire way.


How to tell your brand's story purposefully


Sharing your stories and showcasing what makes you unique is a wonderful way to connect with your ideal clients. Have a read through my post, How to Tell your Story with Purposeful Brand Photography to see inspiration, prompts, and methods to help you tell your story through personal brand photography.


When booking your personal brand photographer...


Brand Photographers save you time by helping you craft a branding shoot that showcases stories that will resonate with your ideal clients, but not all photographers have the skillset to deliver a holistic experience that benefits your brand in the best way possible.


If you're ready to move forward with a shoot, check out my Ultimate Personal Branding Photoshoot Checklist to guide you through each step in the process, and feel free to reach out to work together!



Photographer sitting on black stool surrounded by plants.
Wild Kind Photography logo stamp with W in center and words around it in circle shape: SOULFUL ALIGNED GENTLE IMPACTFUL

HI, I’M KAYLEIGH — BRAND PHOTOGRAPHER, EDUCATOR, AND LOVER OF GREEN TEA, TRAVEL, AND ALL THINGS PLANT-BASED.

Based on the beaches of the northwest coast of England (by way of the Pacific Northwest), I’ve traveled and photographed over 100 countries — but nothing lights me up like capturing women stepping into their power.

 

My purpose is to help growth-minded leaders who are ready to be seen create intentional brand photography rooted in compassion and strategy, so they can show up confidently, connect deeply, and build brands that feel wildly aligned.

 

I also mentor photographers who want to hold space for this kind of transformation in their own work.​

If you're a heart-led founder ready to be seen...

 

…then this is where we begin your brand's uplevel.

Together, we’ll create a relaxed, story-led branding photoshoot that captures your confidence, your creativity, and the energy behind your business.

 

You'll walk away with strategic visuals that save you time, elevate your marketing, and help you connect more deeply with your audience.

How good does that sound??

If it's support you're craving...

 

…I offer soulful, mentoring for creatives and entrepreneurs at various stages of the visibility journey.

→ Whether you're a brand photographer ready to improve your skills, and create a more aligned client journey...


→ An entrepreneur looking to DIY your own brand photos with more confidence and clarity...


→ Or a business owner who knows they need to be seen online, but visibility still feels sticky...

We can work together to build skills and process in your business, shift your mindset, and help you show up in a way that feels like you—not forced.

Banner background of green moody, close-up image of a dark palm leaf with water droplets.

Ready to create visuals that take your brand to the next level?

​If you're after a collaborative, grounded experience that brings your brand to life and attracts the clients who really get it, then let’s create something custom, magnetic, and unmistakably you.

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