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Light and Shadow

50 Blog Post Ideas For Photographers To Attract More Clients

  • Writer: Kayleigh King
    Kayleigh King
  • May 16, 2024
  • 4 min read

Updated: May 2



If you're a personal brand photographer looking for blog post ideas, I've got 50 here for you!!



Blogging is an amazing marketing strategy for photographers because it allows you to:

  • Educate and Attract: Share valuable content that positions you as an expert and informs potential clients about the benefits of personal branding photography.

  • Build Trust and Credibility:  Offer a glimpse into your creative process, values, and experience, fostering trust and establishing you as a thought leader.

  • Drive Traffic and Leads:  Regularly updated blog posts improve your website's search engine ranking, attracting potential clients searching for relevant keywords.

  • Showcase Expertise:  Share photography tips and techniques, demonstrating your skills and attracting clients who value your approach.


By consistently creating informative and engaging blog content, you can start to attract potential clients, establish yourself as a leader in the personal branding photography industry, and ultimately book more sessions.


While these are listed as blog post ideas, make them your own and feel free to go a little rogue! Use them as inspo for a newsletter, a youtube video, anything else that feels good and helps you market your business!


And remember to use SEO to your advantage. Use keywords, optimize your titles and images, and use the power of pinterest to increase your reach!



Blog Topic Ideas for Brand Photography Client Attraction & Education:


These ideas directly address potential clients' concerns and showcase the value you bring and educate readers on the benefits of personal branding photography and how it can impact their lives and careers. Try to bring storytelling into each of these posts to make them more relateable and MEMORABLE! That's key!

  1. The ROI of Personal Branding Photography: Why Invest in You?

  2. Beyond the Headshot: How Photos Tell Your Brand Story

  3. From Shy to Shining: How a Personal Branding Shoot Can Boost Confidence

  4. 5 Mistakes People Make When Choosing a Personal Branding Photographer (and How to Avoid Them)

  5. What to Wear for Your Personal Branding Photoshoot: A Style Guide

  6. How to Prepare for Your Personal Branding Photoshoot for Maximum Impact

  7. Conquer Camera Fear: Tips for Feeling Relaxed and Natural in Your Photos

  8. Unveiling the Magic: A Behind-the-Scenes Look at a Personal Branding Shoot

  9. The Power of Professional Photos: How They Can Help You Land Your Dream Job

  10. From Solopreneur to Standout: Personal Branding Photography for Entrepreneurs



Brand Photography Tips & Techniques Blog Ideas:

These posts establish you as an expert and attract clients seeking a skilled photographer while offering valuable information that potential clients can use, even if they don't book you yet.


  1. Mastering Posing: Go over Flattering Angles and Techniques for Every Body Type

  2. Location, Location, Location! How to choose the Perfect Backdrop for Your Brand

  3. Lighting 101: Natural Light vs. Studio Lighting for Personal Branding

  4. Candid vs. Curated: Finding the Balance in Personal Branding Photography

  5. The Art of Storytelling Through Photos: Capturing Your Brand's Essence

  6. Posing for Professionals: Tips for Headshots that Wow

  7. Color Psychology in Personal Branding: Choosing Palettes that Reflect Your Brand

  8. Editing Essentials: Making Your Personal Branding Photos Pop

  9. Gear Up for Success: Essential Equipment for Personal Branding Photographers

  10. Harnessing the Power of Post-Production: Editing Techniques for Impact



Blog Post Ideas to Build Trust & Authority in the Brand Photography Industry:

These blog post ideas will help you build trust by giving readers a glimpse into your experience, values, and creative process while positioning you as a thought leader and someone who prioritizes client collaboration.


  1. My Photography Journey: How I Became a Personal Branding Specialist

  2. The Psychology of Perception: How Photos Can Shape Your Brand Identity

  3. 5 Questions Every Client Should Ask Their Personal Branding Photographer

  4. The Importance of Client Collaboration: Creating Photos You Love

  5. Building a Strong Brand Through Visual Storytelling: My Process

  6. Q&A with a Personal Branding Photographer: Ask Me Anything!

  7. Overcoming Creative Block: Finding Inspiration for Personal Branding Shoots

  8. Staying Ahead of the Curve: Trends in Personal Branding Photography

  9. Giving Back Through Photography: How I Support My Community

  10. My Favorite Photography Tools and Resources: Helping You Succeed



Brand Photography Client Showcases & Testimonial Blog Post Ideas:

Social proof is powerful! Showcasing successful client transformations demonstrates your effectiveness and builds trust and including the client testimonials will add a personal touch and validate the positive impact you have on your clients.


  1. Client Spotlight: How Personal Branding Photography Transformed [Client Name]'s Business

  2. The Power of Photos in Action: Before & After Client Transformations

  3. Building Brand Confidence: What My Clients Say About Working With Me

  4. From Insecure to Influential: Client Testimonial on Personal Branding

  5. Real People, Real Results: Showcasing the Impact of My Photography

  6. How I Helped [Client Name] Attract Their Ideal Customers

  7. Beyond the Photoshoot: Building Lasting Relationships with Clients

  8. Personal Branding Photography Success Stories: Inspiring Others

  9. Client Love: Thank You for Choosing Me as Your Personal Branding Photographer

  10. Celebrating Milestones: How Photography Helped My Clients Achieve Their Goals



Unique & Engaging Brand Photography Blog Post Ideas:

These blogging concepts cater to specific niches or address common challenges clients might face. They offer valuable insights, spark reader interest, and demonstrate your ability to adapt your services.


  1. Personal Branding on a Budget: Tips for Creative Photos on a Shoestring

  2. DIY Personal Branding Photoshoot: Can You Do it Yourself?

  3. Personal Branding for Introverts: Tips for Feeling Comfortable in Photos

  4. Personal Branding for Creatives: Standing Out in a Saturated Market

  5. The Power of Personal Branding Photography for Women Entrepreneurs

  6. Personal Branding for Men: Building Confidence and Credibility

  7. Personal Branding Photography for Non-Profits: Sharing Your Mission Visually

  8. Leveraging Personal Branding Photos on Social Media for Maximum Impact

  9. Personal Branding Photography for [Your Niche]: Tailored Tips for Success

  10. The Future of Personal Branding Photography: What's Next?





Photographer sitting on black stool surrounded by plants.
Wild Kind Photography logo stamp with W in center and words around it in circle shape: SOULFUL ALIGNED GENTLE IMPACTFUL

HI, I’M KAYLEIGH — BRAND PHOTOGRAPHER, EDUCATOR, AND LOVER OF GREEN TEA, TRAVEL, AND ALL THINGS PLANT-BASED.

Based on the beaches of the northwest coast of England (by way of the Pacific Northwest), I’ve traveled and photographed over 100 countries — but nothing lights me up like capturing women stepping into their power.

 

My purpose is to help growth-minded leaders who are ready to be seen create intentional brand photography rooted in compassion and strategy, so they can show up confidently, connect deeply, and build brands that feel wildly aligned.

 

I also mentor photographers who want to hold space for this kind of transformation in their own work.​

If you're a heart-led founder ready to be seen...

 

…then this is where we begin your brand's uplevel.

Together, we’ll create a relaxed, story-led branding photoshoot that captures your confidence, your creativity, and the energy behind your business.

 

You'll walk away with strategic visuals that save you time, elevate your marketing, and help you connect more deeply with your audience.

How good does that sound??

If it's support you're craving...

 

…I offer soulful, mentoring for creatives and entrepreneurs at various stages of the visibility journey.

→ Whether you're a brand photographer ready to improve your skills, and create a more aligned client journey...


→ An entrepreneur looking to DIY your own brand photos with more confidence and clarity...


→ Or a business owner who knows they need to be seen online, but visibility still feels sticky...

We can work together to build skills and process in your business, shift your mindset, and help you show up in a way that feels like you—not forced.

Banner background of green moody, close-up image of a dark palm leaf with water droplets.

Ready to create visuals that take your brand to the next level?

​If you're after a collaborative, grounded experience that brings your brand to life and attracts the clients who really get it, then let’s create something custom, magnetic, and unmistakably you.

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