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50 Blog Post Ideas for Personal Brand Photographers to Attract More Clients

If you're a personal brand photographer looking for blog post ideas, I've got 50 here for you!!

Blogging is an amazing marketing strategy for photographers because it allows you to:

  • Educate and Attract: Share valuable content that positions you as an expert and informs potential clients about the benefits of personal branding photography.

  • Build Trust and Credibility:  Offer a glimpse into your creative process, values, and experience, fostering trust and establishing you as a thought leader.

  • Drive Traffic and Leads:  Regularly updated blog posts improve your website's search engine ranking, attracting potential clients searching for relevant keywords.

  • Showcase Expertise:  Share photography tips and techniques, demonstrating your skills and attracting clients who value your approach.

By consistently creating informative and engaging blog content, you can start to attract potential clients, establish yourself as a leader in the personal branding photography industry, and ultimately book more sessions.

While these are listed as blog post ideas, make them your own and feel free to go a little rogue! Use them as inspo for a newsletter, a youtube video, anything else that feels good and helps you market your business!

And remember to use SEO to your advantage. Use keywords, optimize your titles and images, and use the power of pinterest to increase your reach!

Blog Topic Ideas for Brand Photography Client Attraction & Education:

These ideas directly address potential clients' concerns and showcase the value you bring and educate readers on the benefits of personal branding photography and how it can impact their lives and careers. Try to bring storytelling into each of these posts to make them more relateable and MEMORABLE! That's key!

  1. The ROI of Personal Branding Photography: Why Invest in You?

  2. Beyond the Headshot: How Photos Tell Your Brand Story

  3. From Shy to Shining: How a Personal Branding Shoot Can Boost Confidence

  4. 5 Mistakes People Make When Choosing a Personal Branding Photographer (and How to Avoid Them)

  5. What to Wear for Your Personal Branding Photoshoot: A Style Guide

  6. How to Prepare for Your Personal Branding Photoshoot for Maximum Impact

  7. Conquer Camera Fear: Tips for Feeling Relaxed and Natural in Your Photos

  8. Unveiling the Magic: A Behind-the-Scenes Look at a Personal Branding Shoot

  9. The Power of Professional Photos: How They Can Help You Land Your Dream Job

  10. From Solopreneur to Standout: Personal Branding Photography for Entrepreneurs

Brand Photography Tips & Techniques Blog Ideas:

These posts establish you as an expert and attract clients seeking a skilled photographer while offering valuable information that potential clients can use, even if they don't book you yet.

  1. Mastering Posing: Go over Flattering Angles and Techniques for Every Body Type

  2. Location, Location, Location! How to choose the Perfect Backdrop for Your Brand

  3. Lighting 101: Natural Light vs. Studio Lighting for Personal Branding

  4. Candid vs. Curated: Finding the Balance in Personal Branding Photography

  5. The Art of Storytelling Through Photos: Capturing Your Brand's Essence

  6. Posing for Professionals: Tips for Headshots that Wow

  7. Color Psychology in Personal Branding: Choosing Palettes that Reflect Your Brand

  8. Editing Essentials: Making Your Personal Branding Photos Pop

  9. Gear Up for Success: Essential Equipment for Personal Branding Photographers

  10. Harnessing the Power of Post-Production: Editing Techniques for Impact

Blog Post Ideas to Build Trust & Authority in the Brand Photography Industry:

These blog post ideas will help you build trust by giving readers a glimpse into your experience, values, and creative process while positioning you as a thought leader and someone who prioritizes client collaboration.

  1. My Photography Journey: How I Became a Personal Branding Specialist

  2. The Psychology of Perception: How Photos Can Shape Your Brand Identity

  3. 5 Questions Every Client Should Ask Their Personal Branding Photographer

  4. The Importance of Client Collaboration: Creating Photos You Love

  5. Building a Strong Brand Through Visual Storytelling: My Process

  6. Q&A with a Personal Branding Photographer: Ask Me Anything!

  7. Overcoming Creative Block: Finding Inspiration for Personal Branding Shoots

  8. Staying Ahead of the Curve: Trends in Personal Branding Photography

  9. Giving Back Through Photography: How I Support My Community

  10. My Favorite Photography Tools and Resources: Helping You Succeed

Brand Photography Client Showcases & Testimonial Blog Post Ideas:

Social proof is powerful! Showcasing successful client transformations demonstrates your effectiveness and builds trust and including the client testimonials will add a personal touch and validate the positive impact you have on your clients.

  1. Client Spotlight: How Personal Branding Photography Transformed [Client Name]'s Business

  2. The Power of Photos in Action: Before & After Client Transformations

  3. Building Brand Confidence: What My Clients Say About Working With Me

  4. From Insecure to Influential: Client Testimonial on Personal Branding

  5. Real People, Real Results: Showcasing the Impact of My Photography

  6. How I Helped [Client Name] Attract Their Ideal Customers

  7. Beyond the Photoshoot: Building Lasting Relationships with Clients

  8. Personal Branding Photography Success Stories: Inspiring Others

  9. Client Love: Thank You for Choosing Me as Your Personal Branding Photographer

  10. Celebrating Milestones: How Photography Helped My Clients Achieve Their Goals

Unique & Engaging Brand Photography Blog Post Ideas:

These blogging concepts cater to specific niches or address common challenges clients might face. They offer valuable insights, spark reader interest, and demonstrate your ability to adapt your services.

  1. Personal Branding on a Budget: Tips for Creative Photos on a Shoestring

  2. DIY Personal Branding Photoshoot: Can You Do it Yourself?

  3. Personal Branding for Introverts: Tips for Feeling Comfortable in Photos

  4. Personal Branding for Creatives: Standing Out in a Saturated Market

  5. The Power of Personal Branding Photography for Women Entrepreneurs

  6. Personal Branding for Men: Building Confidence and Credibility

  7. Personal Branding Photography for Non-Profits: Sharing Your Mission Visually

  8. Leveraging Personal Branding Photos on Social Media for Maximum Impact

  9. Personal Branding Photography for [Your Niche]: Tailored Tips for Success

  10. The Future of Personal Branding Photography: What's Next?



Fancy learning more about personal branding photography?

If you want to dive into methods and ideas to help you improve your brand photography business, reach out about a personalized 1:1 mentoring session.

Check out what's involved in Brand Photographer Mentoring Sessions and get in touch when you're ready to learn more!


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Kayleigh in Plants.jpg

Hi I'm Kayleigh - compassionate brand photographer & lover of green tea, travel, & all things plant-based

I live in NW England but I grew up in Seattle and traveled for YEARS, shooting everything I saw in the 100+ countries I visited - deserts, icebergs, cliffs, fjords, you name it! 


Then I strarted photographing people, which quickly turned into a passion. I used to feel super nervous and timid in front of the camera but have worked through it and now I get an absolute kick out of helping other compassionate entrepreneurs around the world show up boldly, authentically, and CONFIDENTLY in order to connect with their people and grow their businesses.

I can’t wait to help you feel good, save time, and capture photos you can't wait to share!


don't miss out on your FREEBIES!


This one features three free email templates every brand photographer needs in their client journey + the option to purchase more.

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