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Brand Photography Blog

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Dive into past brand photography sessions; photo, branding, and confidence tips; and musings from this tree-hugging, tea-chugging, travel-loving content photographer in the NW of England.

9 Elements of a Successful Brand Shoot

So much beautiful planning goes into crafting a meaningful branding photoshoot that will result in a personality-packed gallery that will attract. As my client we'll go over these elements together while planning your brand shoot to make sure your experience is as holistic, postive, and successful as possible!

Red-haired wellness coach at client meeting in cafe



1. Look


Hair, Wardrobe, Makeup. Whether or not it's your "thing" to have a pro do your hair and makeup, it's no secret that looking good helps you feel good so I would fully recommend supplementing your shoot by investing in professionals who can help you look (and feel) your best. Consulting with a stylist is a great idea as they will help you find clothing that enhances your beauty and draws the eyes where you want them to go!


Liverpool makeup artist applying vegan blush at studio


2. Location


Lighting, Space, Layout. There are important photography aspects to choosing your shoot space that you may not have considered, which is why we figure this out together. We need great natural lighting to get the most flattering shots, enough space that I can back up to shoot wide images, and a layout that benefits your shoot plan.


Artist wandering in Formby dunes barefoot outside Liverpool


3. Plan


What do you want to say? Where will the photos be used? What's the overall feel? Planning is an ESSENTIAL step in the photoshoot process. We need to make sure we're crafting a beneficial shoot (and experience) that will have a positive impact on your business, making sure you have the right dimensions, imagery, and feel to tell your story and attract your people.


Reiki master journaling in historic Lancashire house.


4. Props


Colors, brand words, textures. Props are really fun to plan and I would generally advise you to keep it simple, and make sure that everything you include has a purpose. The colors should complement your branding, anything with words should not contradict what you stand for, and keep an eye out for fun textures that mix in well! And I always recommend plenty of houseplants and/or dried or fresh flowers to add a pop of color!


Eco-friendly Ormskirk soap maker holding her soaps


5. Prep


Mentally, physically, properly packed. Yes, planning is essential, but prep is KEY. Delegate tasks, set that out of office and get yourself in the zone. Do your meditations and visualizations - manifest the crap of your week. This is an investment in your busines so give it your all. Schedule yourself a mani-pedi the day before and make SURE you've packed efficiently. I would suggest a separate bag for each location!


Burscough yoga instructor stretching in studio.


6. Playlist


Powerful, let go, be in the moment. How good is music to induce a mood? I recommend you a playlist that helps get you out of your head and into the groove. Find tunes that make you feel powerful and allow you to let go of that imposter syndrome. Be in the moment, soak it up, shake your booty, and enjoy!


Liverpool nutritionist dancing in wheatfields


7. Rest


Get plenty of sleep, nourish your body, treat yourself. Brand shoots require a lot of energy and presence from everyone involved, so it's really important that you carve out time to rest and treat yourself in the time leading up to your shoot. You deserve this.


Wellness coach stretching on couch during Ormskirk branding photoshoot


8. Intention


Want vs. need, presence, dedication. Intention is an important part of the process. When you come to a photographer with a need vs. want mindset, there's an energetic shift. The desire, presence, and dedication to creating impactful photos can be seen in the final product when you really commit to the intention and goal (ie. helping new clients, making more money, etc).


Hypnotherapist meditating during brand shoot near Liverpool


9. Authenticity


Be yourself, express genuine emotions, have fun. Nobody wants to look at or be seen in overly posed, rigid photos. Those can stay in the past where they belong. Allowing yourself to express genuine emotions and have a good time will ensure the authenticity is coming across in your photos. Dance, play, laugh, feel.


Red-haired woman mediating in a field of sunflowers in Lancashire

Are you ready to boost your brand image with a personality-packed gallery?


Let's chat about a brand photoshoot!

These images tell stories that invoke trust and connect you with others by showcasing your passions and I absolutely ADORE helping business owners feel confident on camera while bringing their shoot dreams to life! I'm here to support you and help you attract your ideal clients. Get ready for a fun day celebrating you and your brand as we capture what makes your business authentically YOU!


Check out what's involved in Personal Brand Photoshoots and reach out when you're ready to learn more!


Overhead shot of Wellness coach Alex Smith writing in her journal on a picnic blanket.


Liverpool Personal Brand Photographer Kayleigh King holding camera with tongue out in Liverpool.

Hiya I'm Kayleigh - colorful brand photographer and lover of green tea, travel, & all things plant-based

I used to feel super nervous and timid in front of the camera but now I get an absolute kick out of helping other women show up boldly, authentically, and CONFIDENTLY in order to attract their people.

I can’t wait to help you feel good, save time, and capture photos that will help your business grow!

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