9 Elements of a Successful Brand Shoot
So much beautiful planning goes into crafting a meaningful branding photoshoot that will result in a personality-packed gallery that will attract. As my client we'll go over these elements together while planning your brand shoot to make sure your experience is as holistic, postive, and successful as possible!
Hair, Wardrobe, Makeup. Whether or not it's your "thing" to have a pro do your hair and makeup, it's no secret that looking good helps you feel good so I would fully recommend supplementing your shoot by investing in professionals who can help you look (and feel) your best. Consulting with a stylist is a great idea as they will help you find clothing that enhances your beauty and draws the eyes where you want them to go!
Lighting, Space, Layout. There are important photography aspects to choosing your shoot space that you may not have considered, which is why we figure this out together. We need great natural lighting to get the most flattering shots, enough space that I can back up to shoot wide images, and a layout that benefits your shoot plan.
What do you want to say? Where will the photos be used? What's the overall feel? Planning is an ESSENTIAL step in the photoshoot process. We need to make sure we're crafting a beneficial shoot (and experience) that will have a positive impact on your business, making sure you have the right dimensions, imagery, and feel to tell your story and attract your people.
Colors, brand words, textures. Props are really fun to plan and I would generally advise you to keep it simple, and make sure that everything you include has a purpose. The colors should complement your branding, anything with words should not contradict what you stand for, and keep an eye out for fun textures that mix in well! And I always recommend plenty of houseplants and/or dried or fresh flowers to add a pop of color!
Mentally, physically, properly packed. Yes, planning is essential, but prep is KEY. Delegate tasks, set that out of office and get yourself in the zone. Do your meditations and visualizations - manifest the crap of your week. This is an investment in your busines so give it your all. Schedule yourself a mani-pedi the day before and make SURE you've packed efficiently. I would suggest a separate bag for each location!
Powerful, let go, be in the moment. How good is music to induce a mood? I recommend you a playlist that helps get you out of your head and into the groove. Find tunes that make you feel powerful and allow you to let go of that imposter syndrome. Be in the moment, soak it up, shake your booty, and enjoy!
Get plenty of sleep, nourish your body, treat yourself. Brand shoots require a lot of energy and presence from everyone involved, so it's really important that you carve out time to rest and treat yourself in the time leading up to your shoot. You deserve this.
Want vs. need, presence, dedication. Intention is an important part of the process. When you come to a photographer with a need vs. want mindset, there's an energetic shift. The desire, presence, and dedication to creating impactful photos can be seen in the final product when you really commit to the intention and goal (ie. helping new clients, making more money, etc).
Be yourself, express genuine emotions, have fun. Nobody wants to look at or be seen in overly posed, rigid photos. Those can stay in the past where they belong. Allowing yourself to express genuine emotions and have a good time will ensure the authenticity is coming across in your photos. Dance, play, laugh, feel.
Are you looking for a way to elevate your confidence & boost your brand?
I'm here to guide compassionate entrepreneurs through fun and relaxed personal branding photoshoots that boost your confidence. Together we plan your shoot around your story and passions in order to build trust and connect you to other beautiful souls by showcasing the authentic you.
Check out what's involved in Personal Brand Photoshoots and reach out when you're ready to learn more!
It's ok (and very common) to feel nervous on camera - I'm here to support you through the whole journey!