Eye-opening Professional Brand Shoot: Liverpool Animal Rights Activist

Brand shoot with Animal Rights Activist, Rayner Croft.

I couldn't even tell you how Rayner and I met, but when you're a part of the vegan community, it can be quite easy to know someone who knows someone. Whatever the path toward our friendship, I'm so grateful to have met such a passionate, driven trailblazer with a mission to change the world.

Rayner is a committed Animal Rights Activist, fuelled by a deep desire to make veganism easy and accessible for all in order to save the lives of animals:

"We hold no judgment and support everyone at every stage of their journey. I am also a huge advocate for the animals of this world and I am determined to leave our planet a much more peaceful and kinder one at that. I am vegan for the animals first and foremost and like to think of myself as a voice for the voiceless."

For Rayner’s shoot, we set out to create a gallery of images that reflected her values, her personality, and her connection to animal advocacy. She’s a proud Liverpudlian, and although we didn’t get a chance this time to bring her beloved cockapoo, Willow, we did manage to capture some beautiful moments with the rescued animals at White Gate Animal Sanctuary to complete our busy day of running around the city.

With the goal of being the No.1 Vegan app in the world, we set out to create a gallery of images that showed what it's like to get onboarded, what the listings on the app look like for the businesses who join, and what it's like to forge a relationship with Rayner, who's a proud Liverpudlian. Although we didn't get a chance this time to bring her beloved cockapoo, Willow, we did manage to get loads of gorgeous shots with the beautiful rescued animals at White Gate Animal Sanctuary to complete our busy day of running around the city.

Have a scroll through to see how we brought Rayner's vegan brand shoot to life!

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Please forgive the banding in some of the images -

had to compress to get them nice and small to share!