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Light and Shadow

Eye-opening Professional Brand Shoot: Liverpool Animal Rights Activist

  • Writer: Kayleigh King
    Kayleigh King
  • Mar 14, 2023
  • 2 min read

Updated: May 2



Brand shoot with Animal Rights Activist, Rayner Croft.


I couldn't even tell you how Rayner and I met, but when you're a part of the vegan community, it can be quite easy to know someone who knows someone. Whatever the path toward our friendship, I'm so grateful to have met such a passionate, driven trailblazer with a mission to change the world.


Rayner is a committed Animal Rights Activist, fuelled by a deep desire to make veganism easy and accessible for all in order to save the lives of animals:


"We hold no judgment and support everyone at every stage of their journey. I am also a huge advocate for the animals of this world and I am determined to leave our planet a much more peaceful and kinder one at that. I am vegan for the animals first and foremost and like to think of myself as a voice for the voiceless."

For Rayner’s shoot, we set out to create a gallery of images that reflected her values, her personality, and her connection to animal advocacy. She’s a proud Liverpudlian, and although we didn’t get a chance this time to bring her beloved cockapoo, Willow, we did manage to capture some beautiful moments with the rescued animals at White Gate Animal Sanctuary to complete our busy day of running around the city.


With the goal of being the No.1 Vegan app in the world, we set out to create a gallery of images that showed what it's like to get onboarded, what the listings on the app look like for the businesses who join, and what it's like to forge a relationship with Rayner, who's a proud Liverpudlian. Although we didn't get a chance this time to bring her beloved cockapoo, Willow, we did manage to get loads of gorgeous shots with the beautiful rescued animals at White Gate Animal Sanctuary to complete our busy day of running around the city.


Have a scroll through to see how we brought Rayner's vegan brand shoot to life!




Please forgive the banding in some of the images -

had to compress to get them nice and small to share!



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HI, I’M KAYLEIGH — BRAND PHOTOGRAPHER, EDUCATOR, AND LOVER OF GREEN TEA, TRAVEL, AND ALL THINGS PLANT-BASED.

Based on the beaches of the northwest coast of England (by way of the Pacific Northwest), I’ve traveled and photographed over 100 countries — but nothing lights me up like capturing women stepping into their power.

 

My purpose is to help growth-minded leaders who are ready to be seen create intentional brand photography rooted in compassion and strategy, so they can show up confidently, connect deeply, and build brands that feel wildly aligned.

 

I also mentor photographers who want to hold space for this kind of transformation in their own work.​

If you're a heart-led founder ready to be seen...

 

…then this is where we begin your brand's uplevel.

​

Together, we’ll create a relaxed, story-led branding photoshoot that captures your confidence, your creativity, and the energy behind your business.

 

You'll walk away with strategic visuals that save you time, elevate your marketing, and help you connect more deeply with your audience.

How good does that sound??

If it's support you're craving...

 

…I offer soulful, mentoring for creatives and entrepreneurs at various stages of the visibility journey.

​

→ Whether you're a brand photographer ready to improve your skills, and create a more aligned client journey...


→ An entrepreneur looking to DIY your own brand photos with more confidence and clarity...


→ Or a business owner who knows they need to be seen online, but visibility still feels sticky...

​

We can work together to build skills and process in your business, shift your mindset, and help you show up in a way that feels like you—not forced.

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Ready to create visuals that take your brand to the next level?

​If you're after a collaborative, grounded experience that brings your brand to life and attracts the clients who really get it, then let’s create something custom, magnetic, and unmistakably you.

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