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What to Wear for your Brand Photoshoot

Does figuring out your photoshoot wardrobe feel overwhelming? Here are some quick and easy ideas to get you started.


Choosing the outfits for your shoot may seem challenging at first - I know it's not my favorite thing to do but I send all of my booked clients this handy guide to help them hone in on the looks they want to share.

Brand Photoshoot Style Guide Cover Image

While I'm in no way a fashionista, I want to make sure I am supporting my clients throughout the whole planning and shoot process the absolute best that I can. That's why I put this baby together!


It's filled with tips from a stylist and make-up artist, ideas for dressing your body type, and outfit examples from real shoots! Here's a little taste of what's inside!


Think about creating outfits that showcase your:

  • daily look

  • playfulness

  • professional side

  • sporty hobbies

  • glamorous nature


Mix up your looks easily with:

  • layers - try to include multiple seasons in one shoot

  • bold patters

  • varied textures

  • boss shoes

  • sparkly accessories

  • statement T-shirts


When planning your shoot looks, I recommend avoiding (unless these are part of your brand):

  • skin-toned clothing

  • anything with logos (this dates the image)


Other things to think about:

  • what stories are we telling on your shoot?

  • add accents that suit your brand colors (hair ties, fun glasses, etc)

  • branded pieces (apron with logo)

  • can your clothes easily be stained during your photoshoot and is that ok?

  • do you want to do something totally unique to stand out?

  • try it first - sometimes outfits seem great in the mind but don't translate on the body so have a little modeling sesh with your mirror (this will help you check your lines as well - some bras just don't go with certain fabrics...)

No matter what wardrobe you settle on for your photoshoot, you want to make sure that the clothing feels like you, that it's comfortable, and that you're happy in how it represents your brand!


Putting together a Pinterest board is a simple way to compile all your photoshoot inspiration! I highly recommend it!


Are you ready to boost your brand with a personality-packed gallery?


Let's chat about a brand photoshoot!

These images tell stories that invoke trust and connect you with others by showcasing your passions and I absolutely ADORE helping business owners feel confident on camera while bringing their shoot dreams to life! I'm here to support you and help you attract your ideal clients. Get ready for a fun day celebrating you and your brand as we capture what makes your business authentically YOU!


Check out what's involved in Personal Brand Photoshoots and reach out through my contact form when you're ready to learn more!