Woman on her apple laptop holding a cup of coffee at a skatepark in Liverpool covered in grafitti.

Brand Photography Blog


Dive into past brand photography sessions; photo, branding, and confidence tips; and musings from this tree-hugging, tea-chugging, travel-loving content photographer in the NW of England.

How to Plan your Personal Branding Photoshoot Wardrobe

Does figuring out your photoshoot outfits feel overwhelming?

Here are some quick and easy ideas to get you started.

Choosing the outfits for your shoot may seem challenging at first - I know it's not my favorite thing to do but I send my booked clients this handy guide to help them hone in on the looks they want to share.

Brand Photoshoot Style Guide Cover Image

While I'm in no way a fashionista, I want to make sure I am supporting my clients throughout the whole planning and shoot process the absolute best that I can. That's why I put this baby together!

It's filled with tips from a stylist and make-up artist, ideas for dressing your body type, and outfit examples from real shoots! Here's a little taste of what's inside!

Think about creating outfits that showcase your:

  • daily look

  • playfulness

  • professional side

  • sporty hobbies

  • glamorous nature

Mix up your looks easily with:

  • layers - try to include multiple seasons in one shoot

  • bold patterns

  • varied textures

  • boss shoes

  • sparkly accessories

  • statement T-shirts

When planning your shoot looks, I recommend avoiding (unless these are part of your brand):

  • skin-toned clothing

  • anything with logos (this dates the image)

Other things to think about:

  • what stories are we telling on your shoot?

  • add accents that suit your brand colors (hair ties, fun glasses, etc)

  • branded pieces (apron with logo)

  • can your clothes easily be stained during your photoshoot and is that ok?

  • do you want to do something totally unique to stand out?

  • try it first - sometimes outfits seem great in the mind but don't translate on the body so have a little modeling sesh with your mirror (this will help you check your lines as well - some bras just don't go with certain fabrics...)

No matter what wardrobe you settle on for your photoshoot, you want to make sure that the clothing feels like you, that it's comfortable, and that you're happy in how it represents your brand!

Putting together a Pinterest board is a simple way to compile all your photoshoot inspiration! I highly recommend it!

Artist wearing unicorn onesie at Formby Beach


Are you ready to boost your brand with a personality-packed gallery?

Let's chat about a brand photoshoot!

These images tell stories that invoke trust and connect you with others by showcasing your passions and I absolutely ADORE helping business owners feel confident on camera while bringing their shoot dreams to life! I'm here to support you and help you attract your ideal clients. Get ready for a fun day celebrating you and your brand as we capture what makes your business authentically YOU!

Check out what's involved in Personal Brand Photoshoots and reach out when you're ready to learn more!


What to wear for your Brand Photoshoot

Liverpool Personal Brand Photographer Kayleigh King holding camera with tongue out in Liverpool.

Hiya I'm Kayleigh - colorful brand photographer and lover of green tea, travel, & all things plant-based

I used to feel super nervous and timid in front of the camera but now I get an absolute kick out of helping other women show up boldly, authentically, and CONFIDENTLY in order to attract their people.

I can’t wait to help you feel good, save time, and capture photos that will help your business grow!

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Start taking steps to better understand your brand

so you can appeal to your ideal clients!

3 steps to help you understand and elevate your brand freebie.

These are some of the same steps I take with

clients when planning out their brand shoots!